Create a Remarkable Personal Brand
Are there lots of people in your profession who appear to mostly be doing and saying the same thing? If you answered Yes, your personal brand must stand out and draw good attention.
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Are there lots of people in your profession who appear to mostly be doing and saying the same thing? If you answered Yes, your personal brand must stand out and draw good attention.
It‘s the embodiment of your mindset about how you show up in the world: Do you convey executive presence and authority? Do you stand out in a good way? Can people readily access your ideas? What do you want to be known for?
A strong personal brand will be about you as a messenger with ideas and concepts to communicate because you want to make a difference.
Your personal brand is the launchpad for presenting your expert ideas to people who need to hear them so they can act on them, or change their behavior or think differently.
Start with understanding the three elements that make your personal brand and you’ll be well on your way.
The first element is the full picture of your personal brand, namely, the sum-total of how you want to be perceived, and how we actually remember you. Your personal brand is about helping others. Think of your personal brand as responsible for you intentionally being a force for good.
The second element is your purpose. Your personal brand’s purpose is rooted in the change you want to see resulting from your ideas having reached your audience, such as people thinking or behaving differently; or their condition is markedly improved. Your purpose is to make others better off.
The third element is mindset. Each day of our lives we rely on certain beliefs and assumptions about ourselves and the world. We have to in order to function. Sometimes though our assumptions can lead us a bit off track.
For example, some professionals believe that because they don’t know everything they don’t have the right to call themselves an expert or present themselves as an authority in their field.
These beliefs, or mindsets, govern the ways in which we approach challenges, make decisions, and how we see ourselves. When you turn these mindsets into “can do” types of thinking you’ll find yourself embracing a reputation mindset.