Embrace the open water swimmer’s mindset to cultivate your standout reputation as a thought leader who makes a difference.
Roberta Guise swimming from Alcatraz to San Francisco
Dipping your toes in icy cold San Francisco Bay can hurt like heck at first. But the more you do it, the easier it gets.
Doing the things that develop your reputation likewise can be painful at first. You might feel vulnerable and exposed. But the more you do it, the easier it gets.
To swim from Alcatraz requires the mindset to handle the frigid water with its fast-flowing currents. It involves planning, practice, perseverance and a dogged determination to complete the watery crossing to San Francisco.
Likewise, to establish your reputation as a recognized authority takes mindset, planning, intention and perseverance plus a dogged determination to make a difference in the lives of others.
When you adopt the mindset to help others be better off through your personal brand and thought leadership you create expanding circles of benefit — for yourself and those you want to positively impact. You’ll also come to realize it’s not as hard as you thought.
I use the analogy of shaping your reputation to swimming in the icy cold waters of San Francisco Bay because both experiences provide a framework for building a strategy for being renowned in your field.
Imagine intentionally expanding your public profile through your thought leadership and transforming from accomplished expert to sought-after authority. As it becomes a part of you it feels increasingly natural.
I founded Guise Consulting + Marketing to guide professionals and executives with an entrepreneurial mindset to transform from accomplished to influential. You’re already successful. Now turn that success into a personal brand and thought leadership that make a difference.
Standout reputation as a sought-after authority
Sustained visibility that grows their influence
Mindset to become a purpose-driven thought leader
Professionals 
Executives Tell us about your goals, aspirations and your current personal brand.
Learn the three mindsets for cultivating your reputation as a thought leader and go-to authority.
We’ll help you find the most effective resources to put you on your personal brand and thought leadership journey.
Be that someone who people seek out and laud your work and ideas to others.
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