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Roberta Guise

Guise Marketing + PR

Roberta Guise, founder and principal of Guise Marketing & PR, is a trusted advisor to consultants, experts, executives and professionals on building their personal brand, growing their influence and shaping their reputation so that people beat a path to their door for their expertise.

Also through her consulting practice, Guise Marketing & PR, Roberta also shepherds small business CEOs and founders through developing successful growth strategies and implementing their action plan.

She founded Guise Marketing & PR in the mid-90s to advise small business owners, professionals and non-profits on targeted cost-effective marketing strategies, personal branding and reputation development, effective, and achieving mastery at being visible.

In recent years, as she saw how few women were taking part in shaping important public conversations despite comprising more than 50% of the population, she expanded her services to successful female CEOs, executives and rising stars who are dedicated to becoming influential authorities and thought leaders in their field of expertise, and bringing vital diversity of thought to public discourse.

Her personal branding clients have included professionals in such diverse fields as blast engineering, medicine, yoga, chemical engineering, fitness, angel investing, nutrition and neuropsychology.

From video producer to marketing advisor

She started out as a professional video producer/director, designing and creating corporate identity and instructional video programs for enterprise companies.

Roberta came to the marketing side of business through producing and promoting a best–selling strength and conditioning fitness video, “Keys To Weight Training.”

After the video won 5 awards and got such rave reviews as, “One of the Top 15 Classic Exercise Videos” by Shape and Men’s Fitness magazines, she felt compelled to use her marketing and publicity talent to help small business owners get visibility for their services.

More recently, she’s realized how important reputation shaping through personal branding has become for career development and to enhance one’s authority as a small business owner or CEO.

As a speaker, Roberta demystifies reputation, personal branding, thought leadership and marketing. Attendees always leave with actionable takeaways. Her presentations are filled with stories that make perfect sense, are relevant, and burst with ready-to-use ideas.

On a mission to close the gender gap

Roberta is the founder of FemResources, a start-up nonprofit whose mission is gender equality in the tech workforce and advancing women’s careers in technology and engineering.

She’s an accredited delegate and speaker who represents San Francisco at the UN Commission on the Status of Women meetings at the United Nations.

Her opinions have been published in such publications as the San Francisco Chronicle, Sacramento Bee, BusinessWeek, Fortune magazine, and the Wall Street Journal. She’s currently writing a book on how to shape your reputation through developing your personal brand.

No one can know everything. So to keep her professional edge and because she wants to bring her clients fresh ideas and insights, Roberta takes pride in being uncommonly curious and inquiring.

She feeds herself a daily reading diet of marketing, business and technology issues, and stays on top of trends and current events. She regularly attends educational seminars and workshops (when not presenting them herself).

She makes it a habit to be responsive and listen to her clients. You’ll always get her personal attention. Know this: she’ll never hesitate to bend over backwards for you.

Access to Roberta’s network

Roberta has developed a deep network of trusted advisors and experts whom she turns to as reliable sources for business (and some personal) needs. When you work with Roberta you’ll get priority referrals to these valuable resources.

Professional Credentials

Trivia About Roberta Guise

  • Born in England, speaks with a British accent, raised in public boarding schools.

  • As a young adult moved to Israel, fluent in Hebrew. Studied drama and performed in Tel Aviv’s primary repertory theatre.

  • Award-winning fitness video, “Keys To Weight Training,” sold over 60,000 units.

  • Earned MBA at Golden Gate University in 16 months.

  • Swims year ’round in the icy waters of San Francisco Bay, without a wet suit.

  • Is an avid birder.

  • Is a jazz nut.

Professional Memberships

  • ProVisors Member
  • Institute of Management Consultants (IMC USA)
    President, Northern California Chapter,
    Member, Marketing and Academy Committees
  • FemResources
    President and Founder
  • National Speakers Association (NSA)
    Member, Northern California Chapter
  • Toastmasters International
    President, Townsend Toastmasters Club
  • Society for Advancement of Consulting (SAC)
    Member
  • HARO (Help A Reporter Out)
    Member
  • Friends of the Commission on the Status of Women
    Member
  • UN Women
    Accredited Delegate representing San Francisco

Roberta's Affiliations